Mass Customization

Offer truly personalized products and create unique customer experiences

The customer is always right — with 3D printing’s potential to make mass customization scaleable and economically viable, you can ensure every product is right for them, from tailor-made solutions to small series production. Take advantage of our knowledge to integrate reliable, repeatable, and fully digital workflows from scan to print and automate your design and order flow. 

Rows of 3D-printed eyewear frames in different colors

Why choose 3D printing? 

Automated customization from scan to print 

With a digital workflow that includes design automation and optimized printing processes, you can take advantage of seamless, automated mass customization from start to finish. By digitalizing manual processes, you’ll break down barriers to entry, lower the cost of innovation, and make your production reliable, repeatable, and faster than ever.  

Revolutionize your product strategy 

Thanks to unmatched design freedom, innovation is the backbone of 3D printing. With the benefits of this technology, you can diversify your product line, reach into untapped markets, and bolster your market share by creating complex, innovative products that cater to the individual consumer. 

Lean manufacture: series of one 

With 3D printing, mass customization becomes an entirely digital process — you can print on demand or in short production runs with no minimum order quantity or set-up costs. While too costly through traditional manufacturing methods, 3D printing makes mass customization lean and affordable. 

Tailor-made designs 

One-size-fits-all really fits no one. With the design freedom of 3D printing, you can design and create products that offer your customers what they want and need — personalized to their tastes, current trends, and even their anatomy. 

Mass customization success stories

Discover how additive manufacturing helped these companies make a difference through mass customization. 

Man standing in front of a Yuniku 3D scanner in an eyewear store
Lenses and frames can be designed and positioned to fit an individual’s unique facial features, functional needs, and vision requirements, resulting in an enhanced experience, increased comfort, and new possibilities for personalization.
Personalized hearing aids, one on top of the other, created via a digitalized personalization process
A partnership between Phonak, now part of Sonova, and Materialise resulted in a solution that provides hearing aids tailored to each user by digitalizing a labor-intensive process through custom software and 3D printing — an example of mass customization now followed for 99% of all hearing aids. Image courtesy of Sonova.
Two custom, 3D-printed insoles side by side, one with more support than the other
phits 3D-printed orthotics are built specifically for the way patients move. Unlike traditional orthotics, these corrective insoles are designed using data gathered during motion and tailored to fit the wearer’s foot and lifestyle, for a truly personalized experience.
A topless male model and female model in athletic wear posing while wearing 3D-printed sunglasses
3D-printed frames that combine style and performance for fashion-conscious and sporty consumers. Made from Ultrasint® PA11 — a responsibly sourced material made from castor beans based on Arkema Rilsan® Polyamide 11 — the Odette Lunettes x Tom Boonen frames are available in 3 colors and 2 sizes.


Get inspired for your next project by looking at how others have benefited from mass customization through 3D printing. 

More inspiration

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Other applications

Small series production

Discover how you can reduce your time-to-market, improve performance, and optimize your supply chain with 3D printing.

A series of metal 3D-printed production line parts