Digital Tools with a Human Touch: Why Eyewear’s Ideal Customer Journey Begins In-Store

Few industries have a customer journey as unique as eyewear. But what will it look like in future? In this whitepaper, we explore why an omnichannel approach is ideal for both retailers and customers — and why optimizing the in-store experience is key to its success. 

What you will learn

  • Why the in-store experience remains crucial to the eyewear industry
  • What makes the eyewear customer journey so unique
  • How digital tools and anatomical data can facilitate an omnichannel experience
  • About the challenges customers — and retailers — face when purchasing frames
  • Why expertise is still crucial to the customer journey
  • Why retailers must optimize the in-store experience first — and do it fast

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