CASE STUDY

A Drive for Fashion: Anouk Wipprecht and the Audi A4 Collection

3 min read

Model posing in front of geometrical images on a screen, wearing a 3D-printed dress

FashionTech designer Anouk Wipprecht’s dresses are based on the intersection between technology and design, and explore the interaction between human beings and their personal spaces. For her Audi A4 collection, Anouk used Materialise Magics to prepare her designs for 3D printing.

Smart Cars, Smart Dresses

Some time ago, Audi contacted Anouk to create four individually designed dresses based on the new Audi A4. The Dutch FashionTech designer created, in collaboration with Audi HQ and Philip H. Wilck of Studio Palermo, a futuristic collection that merges the provocative with the practical.

Model sitting cross legged, wearing a 3D-printed outfit

Just like the Audi A4 car works with ultrasonic distance sensors that guide the driver smoothly into a parking spot or dim the headlights when an oncoming car approaches, Anouk’s smart dresses emit an ultrasonic signal to detect approaching forms. The Audi collection completely reflects the cars from Matrix headlines to the grill’s diamond shape.

Hand touching the 3D-printed component for a dress design

Empowered by Materialise Magics

During the design phase, Anouk and her team had access to data preparation software Materialise Magics. Highly advanced service bureaus worldwide, as well as 3D printing departments in top automotive, consumer electronics and aerospace companies, depend on Materialise Magics to carve out a clear competitive advantage for themselves in today’s tough business environment. Anouk is already quite familiar with Materialise Magics. She collaborated with Materialise before when creating the Spider DressSynapse DressSmoke Dress and Cirque du Soleil pieces.

Materialise Magics helped to fill in holes in the complex design, fix bad edges and clear out all other defects in the STL files. The dresses were then 3D-printed using laser sintering (SLS) and finished in the Audi garage using both matte and metallic Audi paint, followed by the application of a high-gloss lacquer layer. Mimicking the car. 

3D model of a 3D-printed chest component in Materialise Magics data preparation software

“Design techniques develop so rapidly that we constantly question the current state of our tools, our techniques and processes. In a way that is the task of this kind of software — it checks upon you, or looks after you on the things you might oversee when your mind is zoomed in on another tasks. A software as Materialise Magics helps out to prepare your file where your own sight, intuition or calculation is not enough,” explains Anouk Wipprecht.

“Being able to finish the pieces with Audi paint and lacquer was an amazing experience and brings so much more highlight to the shapes and geometries in the collection. This is what collaborations are all about: discovering new methods together while combining your skills,” says Anouk Wipprecht.

The Audi City Unveiling

Anouk’s Audi A4 collection was unveiled at the Audi City in Berlin. Audi’s new car model with automatically dimming headlights demonstrates Audi’s effort to limit the invasive character of technology. Cars and dress are no longer passive objects. They interact and connect with society by taking the presence of others into account. As Anouk Wipprecht puts it, “Our technologies finally get a soul.” 

Watch the Audi City unveiling video!

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This case study in a few words

Industry

Consumer goods

Art & Fashion

Automotive

Software

Why this approach

Prepare dress designs for 3D Printing  

Solutions used

Data preparation software

How we helped

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