Marketing Campaign Manager — Orthopaedic Market
Do you have a passion for turning marketing strategies into powerful, result-driven campaigns? Are you ready to lead impactful marketing initiatives in the fast-evolving orthopaedic market? Do you thrive in a dynamic, innovative environment where your expertise can make a real difference in healthcare? If so, this role is for you.
Job description
At Materialise, we are dedicated to transforming healthcare through cutting-edge medical solutions. As a Marketing Campaign Manager in our Medical business unit, you will play a key role in driving lead generation, partner enablement, and brand awareness for our orthopaedic market. You will shape and execute marketing communication strategies that enhance the customer journey and position Materialise as a leader in medical innovation.
What you will do
- Strategic collaboration: partner with market management to translate product and market roadmaps into annual integrated marketing communication plans
- Communication strategy: collaborate with product marketing to define communication strategies and campaigns to achieve go-to-market objectives
- Customer insights: gather and analyze customer feedback to refine marketing strategies and improve customer experience across the customer journey
- Craft messaging: develop campaign and product messaging and sales presentations
- Campaign development: implement result-driven campaigns in collaboration with the internal marketing operations team. Manage marketing projects and campaigns from briefing through rollout, including content development, webinars, digital marketing, events, conferences, presentation materials, and sales collateral
- Digital marketing: leverage digital marketing tactics such as SEO, SEM, social media, email marketing, and marketing automation to enhance campaign reach and effectiveness
- Performance analysis: analyze marketing activities to report on KPI metrics and propose improvements to maximize impact
- Brand consistency: ensure all marketing materials and communications adhere to brand guidelines and maintain a consistent brand voice
- Collaboration with local marketing and sales teams: work closely with local marketing and sales teams to align marketing strategies with sales goals and support their efforts through targeted campaigns and materials
Your profile
- You have 5+ years of experience in a similar role in a B2B environment
- Experience in the medical device or medtech sector is a strong advantage
- You are passionate about translating marketing strategies into effective communication strategies and plans, and successfully implementing these plans in the market
- You have superior written and verbal English communication skills
- Experience with content marketing and digital marketing tactics with proven results
- You have experience building strong working relationships across different teams and managing the priorities of multiple stakeholders in a complex environment
- You have a strong and proactive work ethic, combined with a desire to work in a fast-paced, highly innovative environment
- You are energetic, organized, and creative
- Above all, you share our passion to innovate for a better and healthier world
What we offer
Healthy life-work balance
When creating a better and healthier world, a good place to start is with yourself. That's why we encourage our employees to prioritize their overall well-being, fostering physical fitness, mental resilience, and social connections through a range of workshops, sports activities, and other events and initiatives that contribute to a balanced and fulfilling work-life harmony.
Hybrid working & flexibility
At Materialise, we value the power of in-person connections and the advantages of remote work, allowing our employees the flexibility to enjoy the best of both worlds. You can work remotely up to 60% of the time and work flexible hours, depending on your particular role.
Personal growth and career advancement
At Materialise, we’re committed to nurturing the professional development of our employees. We invest in our passionate people and empower them to explore and grow by offering diverse career paths that capitalize on their talents. Plus, we offer courses, external coaching programs, and in-house mentoring so that our employees can fulfill their potential.
Team building
We cultivate a positive work culture so our employees have an enjoyable professional environment. Collaboration is key, so we organize activities that unite our employees, such as after-work events and team lunches. We want all our staff to feel connected in an environment that promotes strong bonds based on trust, respect, empathy, and friendship.
Innovation is key
Innovation is not just a buzzword at Materialise; it's at the core of what we do. As pioneers in our industry, we create cutting-edge solutions, fostering an environment that supports and rewards ingenuity and leadership. We’re dedicated to shaping the future of 3D printing, recognizing and celebrating the creative spirit within all our global innovators.
Healthy life-work balance
When creating a better and healthier world, a good place to start is with yourself. That's why we encourage our employees to prioritize their overall well-being, fostering physical fitness, mental resilience, and social connections through a range of workshops, sports activities, and other events and initiatives that contribute to a balanced and fulfilling work-life harmony.
Hybrid working & flexibility
At Materialise, we value the power of in-person connections and the advantages of remote work, allowing our employees the flexibility to enjoy the best of both worlds. You can work remotely up to 60% of the time and work flexible hours, depending on your particular role.
Personal growth and career advancement
At Materialise, we’re committed to nurturing the professional development of our employees. We invest in our passionate people and empower them to explore and grow by offering diverse career paths that capitalize on their talents. Plus, we offer courses, external coaching programs, and in-house mentoring so that our employees can fulfill their potential.
Team building
We cultivate a positive work culture so our employees have an enjoyable professional environment. Collaboration is key, so we organize activities that unite our employees, such as after-work events and team lunches. We want all our staff to feel connected in an environment that promotes strong bonds based on trust, respect, empathy, and friendship.
Innovation is key
Innovation is not just a buzzword at Materialise; it's at the core of what we do. As pioneers in our industry, we create cutting-edge solutions, fostering an environment that supports and rewards ingenuity and leadership. We’re dedicated to shaping the future of 3D printing, recognizing and celebrating the creative spirit within all our global innovators.
Location and type of contract
- Leuven, Belgium
- Marketing and communication
- Full-time
- Hybrid
- Mid-senior level
- CV in English
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Working at Materialise
Materialise is a dynamic, international high-tech company, founded in 1990 and headquartered in Belgium, with over 2,300 employees worldwide. Materialise’s mission is to innovate for a better and healthier world through its software and hardware infrastructure and in-depth knowledge of additive manufacturing (also known as 3D printing). Our customers are in diverse industries, such as automotive, aerospace, medical, research, and academia.
As a growing company, Materialise is always looking for enthusiastic professionals who want to work in an environment full of revolutionary technology and surrounded by people passionate about their work.