Marketing Campaign Manager — Medical Software
Are you a strategic marketer with a creative spark and a passion for making a global impact? Join us as a Marketing Campaign Manager and help shape and execute campaigns that drive awareness, engagement, and growth worldwide. You’ll collaborate closely with global marketing and sales teams to bring innovative medical software to life. Ready to take the leap?
Job description
As a Marketing Campaign Manager in our Medical Business Unit, you will play a key role in supporting the global growth of our medical software. Your responsibilities will include translating marketing objectives into effective communication strategies and integrated communication plans. You will work to build global alignment and focus on driving brand awareness, lead generation, lead nurturing, and sales enablement throughout the customer journey.
What you will do
- As the person in charge of communication strategies and campaigns, you’ll work hand-in-hand with the product marketing team to create strategies that help achieve go-to-market goals.
- You’re the customer expert. By talking to them, you’ll learn what they think and feel, which will help you develop marketing strategies and messaging that really connect throughout their journey.
- You’ve got a talent for crafting effective messaging and building engaging sales presentations.
- You’ll implement campaigns with the internal marketing operations team, taking a hands-on approach. This means managing everything from brainstorming to execution, including content creation, webinars, digital marketing, events, conferences, presentation materials, and tools to help the sales team.
- You have a good grasp of digital marketing and know how to use tactics like SEO, SEM, social media, email marketing, and automation to boost the reach and impact of our campaigns.
- You have an affinity for data, which helps you generate insights and recommendations to improve results and set priorities.
- You understand branding well and can use that knowledge to create a consistent brand image and voice the medical software market.
- As a people person, you'll collaborate with local marketing and sales teams globally to ensure marketing strategies align with sales goals.
Your profile
- Over 5 years of experience in a similar role within a B2B environment
- Strong advantage if you have experience in the software or medtech sector
- Passionate about transforming marketing strategies into effective communication plans and successfully executing these plans in the market
- Possess a strategic mindset coupled with a hands-on approach
- Excellent written and verbal communication skills in English
- Proven experience with content marketing and digital marketing tactics that achieve results
- People-oriented, adept at building strong working relationships across diverse teams, while managing the priorities of multiple stakeholders
- Strong, proactive work ethic with a desire to thrive in a fast-paced and highly innovative environment
- Energetic, organized, and creative
- Occasional travel
- Most importantly, you share our passion for innovating a better and healthier world
What we offer
Healthy life-work balance
When creating a better and healthier world, a good place to start is with yourself. That's why we encourage our employees to prioritize their overall well-being, fostering physical fitness, mental resilience, and social connections through a range of workshops, sports activities, and other events and initiatives that contribute to a balanced and fulfilling work-life harmony.
Hybrid working & flexibility
At Materialise, we value the power of in-person connections and the advantages of remote work, allowing our employees the flexibility to enjoy the best of both worlds. You can work remotely up to 60% of the time and work flexible hours, depending on your particular role.
Personal growth and career advancement
At Materialise, we’re committed to nurturing the professional development of our employees. We invest in our passionate people and empower them to explore and grow by offering diverse career paths that capitalize on their talents. Plus, we offer courses, external coaching programs, and in-house mentoring so that our employees can fulfill their potential.
Team building
We cultivate a positive work culture so our employees have an enjoyable professional environment. Collaboration is key, so we organize activities that unite our employees, such as after-work events and team lunches. We want all our staff to feel connected in an environment that promotes strong bonds based on trust, respect, empathy, and friendship.
Innovation is key
Innovation is not just a buzzword at Materialise; it's at the core of what we do. As pioneers in our industry, we create cutting-edge solutions, fostering an environment that supports and rewards ingenuity and leadership. We’re dedicated to shaping the future of 3D printing, recognizing and celebrating the creative spirit within all our global innovators.
Healthy life-work balance
When creating a better and healthier world, a good place to start is with yourself. That's why we encourage our employees to prioritize their overall well-being, fostering physical fitness, mental resilience, and social connections through a range of workshops, sports activities, and other events and initiatives that contribute to a balanced and fulfilling work-life harmony.
Hybrid working & flexibility
At Materialise, we value the power of in-person connections and the advantages of remote work, allowing our employees the flexibility to enjoy the best of both worlds. You can work remotely up to 60% of the time and work flexible hours, depending on your particular role.
Personal growth and career advancement
At Materialise, we’re committed to nurturing the professional development of our employees. We invest in our passionate people and empower them to explore and grow by offering diverse career paths that capitalize on their talents. Plus, we offer courses, external coaching programs, and in-house mentoring so that our employees can fulfill their potential.
Team building
We cultivate a positive work culture so our employees have an enjoyable professional environment. Collaboration is key, so we organize activities that unite our employees, such as after-work events and team lunches. We want all our staff to feel connected in an environment that promotes strong bonds based on trust, respect, empathy, and friendship.
Innovation is key
Innovation is not just a buzzword at Materialise; it's at the core of what we do. As pioneers in our industry, we create cutting-edge solutions, fostering an environment that supports and rewards ingenuity and leadership. We’re dedicated to shaping the future of 3D printing, recognizing and celebrating the creative spirit within all our global innovators.
Location and type of contract
- Leuven, Belgium
- Full-time
- Hybrid
- Mid-senior level
- CV in English
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Working at Materialise
Materialise is a dynamic, international high-tech company, founded in 1990 and headquartered in Belgium, with over 2,300 employees worldwide. Materialise’s mission is to innovate for a better and healthier world through its software and hardware infrastructure and in-depth knowledge of additive manufacturing (also known as 3D printing). Our customers are in diverse industries, such as automotive, aerospace, medical, research, and academia.
As a growing company, Materialise is always looking for enthusiastic professionals who want to work in an environment full of revolutionary technology and surrounded by people passionate about their work.