Marketing AI Specialist
As the Marketing AI Specialist, you will take a hands-on role at the intersection of marketing and technology. You will be responsible for translating marketing objectives into scalable, high-quality, AI-driven solutions that improve marketing effectiveness, efficiency, and decision-making.
What you will do
- Act as a strategic adviser to our marketing teams and work closely with discipline experts to ensure AI is embedded where it creates real value
- Combine the execution and optimization of existing AI initiatives with the proactive ownership of new opportunities
- Build multi-agent workflows where appropriate (e.g., research, content creation, quality checks, tactic definition, and briefing creation)
- Ensure brand compliance, tone-of-voice alignment, and legal safeguards in all AI-generated output through quality control frameworks
- Integrate AI capabilities into existing marketing ecosystems (CRM, marketing automation, CMS, DAM, analytics platforms)
- Critically evaluate emerging AI technologies and ensure their practical, ethical, and sustainable adoption
- Use scripting, APIs, and middleware tools to connect systems and orchestrate workflows
- Define agent roles, prompts, guardrails, and interaction patterns to ensure consistent and reliable output and implement safeguards against bias, hallucinations, and factual inaccuracies
- Ensure appropriate human-in-the-loop validation for high-risk or high-impact output
- Define standards and guidelines for the responsible use of AI-generated visuals and multimedia across marketing channels
- Collaborate with creative, brand, and digital teams to ensure alignment between AI-generated assets and brand identity and integrate approved AI multimedia tools into existing content creation and asset management workflows where relevant
- Train teams, develop playbooks/best practices, and promote AI literacy across different marketing roles
- Support change management and adoption by embedding AI into existing processes
- Define data governance, privacy, and compliance guidelines (e.g., GDPR, IP ownership)
- Collaborate closely with and inform the AI center of expertise of initiatives and findings
- Document architectural and tooling decisions to avoid technical debt and ensure future-proofing
Your profile
- Strong understanding of AI and large language models applied to marketing use cases
- Experience with prompt engineering, agent design, and workflow orchestration
- Experience in API integration is a plus
- Familiarity with or interest in marketing technology stacks (CRM, marketing automation, CMS, analytics)
- Ability to critically assess AI hype versus real-world applicability
- Understanding of data privacy, compliance, IP, and ethical AI principles
- Strategic mindset with hands-on execution capability
- Strong communication skills
- Structured, analytical, and pragmatic problem-solving approach
- Coaching and training skills to support team adoption and maturity
What we offer
Healthy life-work balance
When creating a better and healthier world, a good place to start is with yourself. That's why we encourage our employees to prioritize their overall well-being, fostering physical fitness, mental resilience, and social connections through a range of workshops, sports activities, and other events and initiatives that contribute to a balanced and fulfilling work-life harmony.
Hybrid working & flexibility
At Materialise, we value the power of in-person connections and the advantages of remote work, allowing our employees the flexibility to enjoy the best of both worlds. You can work remotely up to 60% of the time and work flexible hours, depending on your particular role.
Personal growth and career advancement
At Materialise, we’re committed to nurturing the professional development of our employees. We invest in our passionate people and empower them to explore and grow by offering diverse career paths that capitalize on their talents. Plus, we offer courses, external coaching programs, and in-house mentoring so that our employees can fulfill their potential.
Team building
We cultivate a positive work culture so our employees have an enjoyable professional environment. Collaboration is key, so we organize activities that unite our employees, such as after-work events and team lunches. We want all our staff to feel connected in an environment that promotes strong bonds based on trust, respect, empathy, and friendship.
Innovation is key
Innovation is not just a buzzword at Materialise; it's at the core of what we do. As pioneers in our industry, we create cutting-edge solutions, fostering an environment that supports and rewards ingenuity and leadership. We’re dedicated to shaping the future of 3D printing, recognizing and celebrating the creative spirit within all our global innovators.
Healthy life-work balance
When creating a better and healthier world, a good place to start is with yourself. That's why we encourage our employees to prioritize their overall well-being, fostering physical fitness, mental resilience, and social connections through a range of workshops, sports activities, and other events and initiatives that contribute to a balanced and fulfilling work-life harmony.
Hybrid working & flexibility
At Materialise, we value the power of in-person connections and the advantages of remote work, allowing our employees the flexibility to enjoy the best of both worlds. You can work remotely up to 60% of the time and work flexible hours, depending on your particular role.
Personal growth and career advancement
At Materialise, we’re committed to nurturing the professional development of our employees. We invest in our passionate people and empower them to explore and grow by offering diverse career paths that capitalize on their talents. Plus, we offer courses, external coaching programs, and in-house mentoring so that our employees can fulfill their potential.
Team building
We cultivate a positive work culture so our employees have an enjoyable professional environment. Collaboration is key, so we organize activities that unite our employees, such as after-work events and team lunches. We want all our staff to feel connected in an environment that promotes strong bonds based on trust, respect, empathy, and friendship.
Innovation is key
Innovation is not just a buzzword at Materialise; it's at the core of what we do. As pioneers in our industry, we create cutting-edge solutions, fostering an environment that supports and rewards ingenuity and leadership. We’re dedicated to shaping the future of 3D printing, recognizing and celebrating the creative spirit within all our global innovators.
Location and type of contract
- Leuven, Belgium
- Full-time
- Hybrid
- Mid-senior level
- CV in English
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Working at Materialise
Materialise is a dynamic, international high-tech company, founded in 1990 and headquartered in Belgium, with over 2,300 employees worldwide. Materialise’s mission is to innovate for a better and healthier world through its software and hardware infrastructure and in-depth knowledge of additive manufacturing (also known as 3D printing). Our customers are in diverse industries, such as automotive, aerospace, medical, research, and academia.
As a growing company, Materialise is always looking for enthusiastic professionals who want to work in an environment full of revolutionary technology and surrounded by people passionate about their work.