BAARS x GOGOSHA

BAARS worked with Julia Gogosha to create the dimensional, sculptural elements that, until now, have been limited by conventional materials and construction. With its no-waste production, this collaboration bridges familiarity with modernity. A visual and tactile sense of play and discovery. 


As much an object as it is eyewear, BAARS’ patented magnetic connection, along with SLS technology, allows for limitless possibilities. 

Female model looking at the camera, wearing red/orange, rectangular eyewear from the BAARS x GOGOSHA collection
Close-up, angled view of a female model wearing purple sunglasses with a screw-like texture from the BAARS x GOGOSHA collection
Gray-scale, far-away image of a female model wearing rounded sunglasses from the BAARS x GOGOSHA collection
Gray-scale image of a female model with slicked-back hair looking to the side, wearing nude-colored BAARS x Gogosha eyewear

Rephrasing our relationship with the object of eyewear. Familiar everyday forms inspired by daily architectural details, commonly expressed through wood and ceramic, translating the inspiration to the temples. Selecting a neutral palette allows the wearer to be the focus when the frame is worn. The moment you touch the frame, you are connected to its sense of play and simplicity. Unpretentious and unpredictable. Surprise and delight, and even a sense of relief; one less thing to worry about. Wear them daily or occasionally. As a daily statement or as a sporadic surprise. Equal part utility and play. 

Female model in blue wearing nude-colored sunglasses from BAARS x Gogosha and looking to the side
Female model with slicked-back hair looking to the side, wearing nude-colored BAARS x Gogosha eyewear

About BAARS 
BAARS is a design-led brand redefining simplicity and functionality in a world of excess. Thoughtfully designed, sustainably crafted, and assembled with amour in France. 


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