Regional Marketing Specialist EMEA
We are currently looking for a Regional Marketing Specialist that will cover the EMEA region for our additive manufacturing (AM) software product line. Do you have experience in B2B marketing strategy, and are you fluent in English and German? Then you are the expert we are looking for!
What you will do
- Create, maintain, and grow the market in EMEA for our AM software product line
- Manage the well-known pre-print Magics suite and the SAAS platform CO-AM
- Target external and internal service bureaus that use 3D printing as their production technology and serve the manufacturing industry across Europe
- Work closely with the sales organization to upsell and nurture existing accounts
- Collaborate with the EMEA marketing manager to support the European sales organization
- Regionalize product marketing campaigns to suit the EMEA region
- Create and execute the yearly EMEA strategic marketing plan which will consist of a combination of lead-generation digital campaigns, webinars, PR, training courses, and local events
- Joint budget responsibility for the EMEA marketing budget
- Translate the EMEA strategic marketing needs into EMEA campaigns
- Monitor the execution, effectiveness, and impact of marketing activities and evaluate if defined objectives are realized and improvements need to be made
Your profile
- Bachelor’s degree in economics, commercial sciences, or marketing. A bachelor level in another field with relevant work experience is equally acceptable
- 3+ years of experience in marketing and/or branding, preferably for an international B2B technology company in products and services
- A strong brand story builder that can translate market and customer data and insights into effective multi-channel campaigns
- Experience in influencing a matrix organization and stakeholder management
- Independent, structured approach, can-do attitude, and sense of initiative
- Fluent in English and German level B2
- Independent with a structured approach and getting-things-done attitude
- Strong interpersonal, commercial, and presentation skills
- Good mix of strategic insight and hands-on operational prowess
- Experience in digital channel marketing is a plus
Location and type of contract
- Leuven, Belgium
- Full-time
- Hybrid
- Associate level
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Working at Materialise
Materialise is a dynamic, international high-tech company, founded in 1990 and headquartered in Belgium, with over 2,300 employees worldwide. Materialise’s mission is to innovate for a better and healthier world through its software and hardware infrastructure and in-depth knowledge of additive manufacturing (also known as 3D printing). Our customers are in diverse industries, such as automotive, aerospace, medical, research, and academia.
As a growing company, Materialise is always looking for enthusiastic professionals who want to work in an environment full of revolutionary technology and surrounded by people passionate about their work.
