Marketing Campaign Manager
Apply to this jobThe Position
Materialise is a dynamic, high-tech company headquartered in Belgium, with offices worldwide. Founded in 1990, today we have over 2,100 employees around the globe. Materialise’s mission is to innovate for a better and healthier world through our software and hardware infrastructure and in-depth knowledge of additive manufacturing (also known as 3D printing). To achieve this goal, we collaborate with businesses in diverse industries such as automotive, aerospace, healthcare, research, and academia.
As a growing company, Materialise is always looking for enthusiastic professionals who want to work in an environment full of revolutionary technology and surrounded by people passionate about their work.
Qualifications & Experience
Responsibilities
As a Marketing Communications Manager within our Medical business unit, you will be responsible for translating marketing strategy into yearly integrated marketing communication plans for our Orthopedic Market and Cross Market initiatives. Your focus will be on marketing actions that drive lead generation, lead nurturing and brand awareness across the customer journey. This includes:
- Collaborating with the Product Marketing Manager to translate product and market roadmaps into yearly integrated marketing communication plans;
- Working closely with product marketing to understand the customer journey to identify new and effective marketing activities
- Working closely with the internal marketing operations team to brief and follow up the implementation of marketing projects and campaigns. Some examples are (but not limited to), webinars, digital marketing campaigns, Materialise-branded and 3rd party conferences, presentation materials, and sales collateral;
- Analyzing marketing activities and campaigns to report KPI metrics and propose improvements to maximize impact;
- Aligning expectations and communication across all stakeholders including product marketing, sales, and regional marketing.
Requirements
- You have 3+ years experience in a similar role in a B2B environment;
- Translating marketing strategy into marketing (communication) plans and implementing these plans is your daily cup of tea;
- You have superior written & verbal English communication skills;
- Experience with content marketing and digital marketing tactics with proven results;
- Experience in the medical devices or med tech sector is a strong advantage;
- You have experience with building strong working relationships across different teams and with managing the priorities of multiple stakeholders in a complex environment;
- You have a strong and proactive work ethic, combined with a desire to work in a fast-paced, highly innovative environment;
- You are energetic, organized & creative;
- Above all, you share our passion to innovate for a better & healthier world.
We offer an inspiring and challenging job with growth potential in an innovative market. You will be part of a dedicated team within a dynamic company that highly values openness, trust and team spirit.
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Having a healthy work-life balance
When creating a better and healthier world, a good place to start is with yourself. That’s why we encourage our employees to stay fit both physically and mentally by offering sports workshops and flexible hours with the possibility of working remotely.
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Personal growth and career opportunities
Materialise invests in people and want to see them grow in a career that fits them best. We offer personal training to every employee, so they can access every available career opportunity.
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Team building
It’s also important to enjoy working at Materialise. With initiatives such as memorable team building activities, lively after-work drinks and team lunches, we’re building a work environment in which our employees feel good.
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Innovation is key
Innovation isn’t an empty word at Materialise. We create and deliver high-tech solutions in additive manufacturing. Innovation and leadership by our employees is both encouraged and rewarded.