Hoya Vision Care’s Felix España and Materialise’s Alireza Parandian will soon be taking to the stage as co-keynote speakers at the Materialise World Summit, ready to share their unique insights on what it takes to lead a digital transformation. And, they should know! Following two years of co-creation between their teams, the two have introduced a truly transformative digital innovation in the eyewear industry with Yuniku: the world’s first 3D-tailored eyewear to introduce vision-centric design — and an open digital platform that allows any eyewear brand to do likewise.
There is no denying that digital technologies are forever changing the face of business. Nor can you deny that the rate of the change is outpacing the ability of many organizations to innovate and keep up. Business leaders feel increasing pressure to identify and implement emerging technologies in an attempt to stay ahead of the curve, but they are quickly learning that it is not enough to merely understand and use the latest that technology has to offer. Rather, the path to success lays in one’s ability to first identify the most essential changes that are needed in one’s industry, and to then match those with the most appropriate of available technologies, with the daring to develop new solutions that fill in critical gaps. What’s more, these same business leaders are realizing that, as with many of life’s great undertakings, “team work makes the dream work”.
The Yuniku scanner | Image courtesy of Hoya Vision Care
However, even if you have a grasp of the critical changes needed in your industry, how do you identify the partners able to help you lead a true digital transformation? Attend the opening session of the Materialise World Summit to find out how Alireza Parandian, Corporate Business Developer at Materialise, and his team run Materialise’s Co-Creation Lab and what they see as the key characteristics of those partners that go far beyond improving a single product or service, achieving the ultimate goal – an innovative transformation that introduces a product or service that is not 10% better - but rather, 10X better! – than others in the market.
The question still remains: for those companies ready and committed to scaling the Everest that is digital transformation, what must they do and overcome in order to successfully reach the summit? Hoya Vision Care’s Global NewMedia Manager, Felix España, will take to the stage with Alireza and share his team’s personal experience with co-creating Yuniku – a world first in vision-centric, 3D-tailored eyewear. Felix knows better than most that in order to lead a digital transformation in your industry, it takes more than just identifying the right problem and finding the right partners. To be successful, you need to be bold, you need to be brave, and you need to truly commit to the co-creation process!